Search Engine Optimisation advice

Are you getting your slice of the internet pie?

Welcome to our site. We are specialists in SEO (search engine optimisation). Our goal is to develop high-quality "destination" websites, which not only draw in high search engine rankings, but which also encourage users to visit time and time again.

Our "WALT" Optimisation Strategies

Our SEO strategy revolves around the 4 "WALT" criteria, in order to attract more people to your site. These are:

  • Words - developing high quality content throughout your site, edited to target the most effective keywords, without over-doing it.
  • Address - making the best use of your domain portfolio, including keyword rich generic names where appropriate. We can also ensure that you develop a branding strategy for your site in conjunction with your SEO programme, so that you have an identity which encourages people to come back and tell their friends.
  • Links - many search engines are placing increasing importance on the quantity and quality of links pointing at your site. We focus on three main ways of building link popularity - major directories, subject sites, and internal links within our network of sites.
  • Tags - although "meta tags" such as keywords and description are becoming less important, we make sure that you make the best use of the tags which matter to boost your rankings. Your title tag is most important, whereas heading, image (alt) and link tags can all help make spiders see your site as being more relevant.

Market Assessment of Products

When considering a web project, we will draw up a shortlist of the key products and services that a site intends to sell, including products and services which may be related. For example, if we are considering the feasibility of a website offering flights to a particular destination, we might consider searching for keywords relating to car hire and hotels in that destination. We also might consider information relating to car parking at UK airports and coach tickets to get to the airport. However, we would exclude any keywords which we do not think were relevant, for example if a website was selling premium tours to a particular destination, we might include “holidays” as one of the keywords, but we would exclude the term “cheap flights”, as this would be unlikely to produce a significant number of relevant visitors.



 

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