SEO A Quick Guide for Beginners
Are you trying to build a website for your small business? Then you must know some small business SEO techniques. Take note that these techniques are a bit different from ones you’ll use if you were just putting up a blog for hobby’s sake. Small business owners need to think about their target consumers and use keywords which potential paying clients are most likely to use as query phrases to find their products.
Importance of the keyword
Keywords are vital elements in any search engine optimized website. These textual contents are the ones used by search engines so that they could index web pages properly. Look at the Internet as a big, global library filled with all kinds of information. The keyword density of your web pages would determine its relevance to a certain topic or subject. However, you must be careful about overusing keywords in a text. Make sure it doesn’t exceed 2% of the word count and that the text is still written for the sake of human visitors. The search engine crawlers determine the ranking of web pages according to keyword density, but the human visitors still decide which ones are click-worthy.
Simple and navigable layout
If this is your first time to make a website for your business, you may feel like you have to impress customers by using flash images and javascript cursors with animation features. While it’s visually pleasing for adventurous visitors, it could be annoying for a more mature clientele. You will also find that your pages will get ranked lower if your page tends to download slower than others. Fancy pages have this tendency.
It is much better for you to stick to basic but elegant web pages if you want to be search engine optimized. This way, search crawlers can more easily recognize the textual content of your pages. They won’t time out just because your pages aren’t loading fast enough. You might even want to include a site map so that there are more textual markers in the html code for search engine crawlers to latch on to.
Building trust in the community
As a small business owner, you must know that being credible in your particular niche is very important. The same principle applies online. If you are selling clothes, for example, it’s very important for you to establish your expertise in fashion. If you are new in the field, branding can be difficult. However, you can get quite a number of “recommendations” through links if you will invest in good blog entries. These blog entries are usually general, self-help articles meant to “aid” your clients. With these, you can get syndicated or reposted by other blog owners or social networking aficionados. These links can do a lot to raise your page rankings in the long run.
Get the myths out of your head
Certain companies will promise you “instant” and “permanent” top rankings. Don’t fall for these promises because no one can guarantee permanent top rankings on the Internet. The net space is forever changing. Also, be very suspicious of companies who offer instant results. Real, organic search engine optimization could take up to six months. If you want, you can avail of advertising programs like Google AdWords to get the top spot while waiting for your website to get optimized organically.
