What is it?
While all businesses should focus on gaining more traffic to their website, attention should also be paid the process of ‘converting’ them – or turning these visitors into customers. By creating a suitable landing page targeted at the visitor, it is possible to increase the ratio at which it converts.
However, there is more to this process than may be initially apparent. Numerous psychological studies have been undertaken which prove that by collecting real-time data and altering messages displayed to visitors, buying patterns can be studied and harnessed to increase the effectiveness of an on-line campaign.
A key aim of this process is to increase sales without increasing spend on attracting new visitors. By reducing the rate at which visitors ‘bounce’ or quickly leave your website, visitors can be engaged and sold to. By lowering your site’s bounce rate, further SEO benefits can also be achieved as the bounce rate of a site is known to be a factor in search engine ranking.
Using advanced methods such as split validation testing and process analysis, Zingo Media is able to offer tangible results by delivering a measurable increase in sales per site visit.
We quickly identify what changes need to be made to your webpages that are proven to increase conversion rates. By starting with an audit, you will gain an understanding of where these opportunities lie and how to implement them.
Our design team are continually helping clients drive results by getting site visitors to engage in the way you want them to.